Huangshan made a dazzling appearance at the iconic Times Square in New York, the United States, during the New Year's Eve countdown celebration, presenting its breathtaking beauty and rich heritage on billboards to a global audience. With the theme "Taste intangible heritage, celebrate the Spring Festival," the event attracted millions of visitors onsite and billions via live-stream platforms.
The advertisement for Huangshan Mountain is played in Times Square, New York. [Photo/WeChat account: chinahuangshangov]
During the celebration, Huangshan's stunning landscapes and the iconic Welcoming Pine were showcased across multiple large screens, captivating viewers with visuals of Huangshan being a sanctuary for the soul. Hosts on site highlighted the pine's centuries-old history, resilience, and symbolism of hospitality, further inspiring global admiration for this UNESCO World Heritage Site.
The event marked Huangshan's third appearance at Times Square. It coincided with China's policy extending visa-free transit at Huangshan Tunxi International Airport to 240 hours for visitors from 54 countries, including the U.S. This initiative simplifies travel and encourages international exploration of Huangshan's wonders.
Huangshan Mountian Scenic Area received the "China-US Friendship Special Contribution Award" for fostering cultural exchange. The award, alongside extensive coverage from leading Chinese and American media outlets such as NBC, ABC, and Xinhua News, cemented Huangshan's position as a premier global destination.
The introduction video of Huangshan Mountain is played on billboards in Times Square, New York. [Photo/WeChat account: chinahuangshangov]
Building on its success, Huangshan continues to expand its international presence through events in London, Berlin, and beyond. Leveraging platforms like Facebook and Instagram, and with plans to launch a YouTube channel, Huangshan aims to inspire global travelers and strengthen its brand as a must-visit destination.
With renewed momentum, Huangshan is set to captivate the world, welcoming visitors to experience its unparalleled beauty and cultural depth.