Xiangzhou District, Zhuhai

An easy-to-use mobile app developed by Zhuhai company that provides guidelines for losing weight has become increasingly popular, attracting more than 30 million users with an annual sales revenue of 30 million yuan ($4.7 million) over five years of development.

The app named Qing Plus (Qing literally means light and soft in Mandarin) is a subsidiary of Zhuhai Sanyitang Science Technology Co Ltd, and is located in Kimka Creative Valley in Xiangzhou District.

The product caters to the increasing demands for good shape and good health by providing a complete set of solutions including weight loss exercise videos, diet tips, and daily routine suggestions.

There are at least 650,000 active daily users, according to a company manager.

The company completed its C-round financing last year, raising more than 100 million yuan ($16 million) in total over past years.

"The achievement is largely credited to the grant support from both districts government and Party," said Liu Baojian, CEO of the company, a Zhuhai native. Xiangzhou Party Chief Yan Hong inspected Kimka Creative Valley recently to learn about the corporate development requirements. Follow-up services including providing policy guidance and the access to business resources helped them to a large extent.

The company's goal is to become a Unicorn and a leader in the fitness and slimming industry. 

Qing Plus app has a simple user interface. [Photo courtesy sythealth.com]