The 2024 World Internet Conference (WIC) Cross-Border E-Commerce Sustainable Development Forum was held in Wuzhen, East China's Zhejiang province, on Nov 21. Three research reports on cross-border e-commerce competitiveness were released at the forum.

The WIC has partnered with its members and the WIC Working Group on Cross-Border E-Commerce, along with industry think tanks, academic institutions and enterprises, to conduct research on cross-border e-commerce competitiveness. 

The three reports, as the outcomes of these joint efforts, focus on countries, platform enterprises and logistics companies, respectively.

The Cross-Border E-Commerce Competitiveness Research Report – Country-Level Analysis evaluated 55 countries across six continents, using an indicator system to measure competitiveness based on two dimensions: business environment and industry competitiveness.

The Cross-Border E-Commerce Competitiveness Research Report – Platform Enterprises analyzed 50 leading global platform enterprises across four dimensions: operational capacity, service capacity, sustainability and innovation. 

The Cross-Border E-Commerce Competitiveness Research Report – Logistics Enterprises examined 50 global leaders, focusing on transport, warehousing and end-to-end service capabilities.

Cross-border e-commerce is a priority area for the WIC. In June 2023, the WIC established the Working Group on Cross-Border E-Commerce. 

The Working Group released the Report on Developments of International Normative Systems on Cross-Border E-Commerce during last year’s WIC Wuzhen Summit and the World Internet Conference Collection of Cross-Border E-Commerce Practice Cases (2024) at the Digital Silk Road Development Forum in April.

The World Internet Conference (WIC) was established as an international organization on July 12, 2022, headquartered in Beijing, China. It was jointly initiated by Global System for Mobile Communication Association (GSMA), National Computer Network Emergency Response Technical Team/Coordination Center of China (CNCERT), China Internet Network Information Center (CNNIC), Alibaba Group, Tencent, and Zhijiang Lab.