The "Tianjin boutique agricultural products" promotion event was held at the National Agricultural Exhibition Center in Chaoyang district, Beijing from Oct 31 to Nov 3.
Together with nearly 30 agricultural enterprises from Tianjin, Tianjin Xiaoshawo Guli Fruit and Vegetable Planting Cooperative, the core production area of Shawo radishes in Xinkou town, Xiqing district, showcased their high-quality agricultural products.
Shawo radishes were highly popular, with 2,000 kilograms sold in one day at the market.
The Shawo radishes stall
At the event, staff introduced the planting history, unique quality and nutritional value of Shawo radishes to the public. The crunchy texture and sweet flavor of the radishes impressed those tasting them at the stall.
Visitors have a taste of Shawo radishes.
"We adopt an 'online + offline' sales model for selling Shawo radishes, but due to the scarcity and strong seasonality of the product, we focus on positioning in mid-to-high-end supermarkets and online platforms," said the staff from the Tianjin Xiaoshawo Cooperative.
"Currently, we have entered multiple large supermarkets and online platforms in the Beijing-Tianjin-Hebei market, and we plan to expand to the national and overseas markets next year.”
This promotion event not only provided a platform for showcasing Xiqing Shawo radishes but also brought more high-quality agricultural products to the people of Beijing.
It further enhanced the visibility and influence of the "Tianjin boutique agricultural products" brand, injecting new impetus into promoting rural revitalization and agricultural modernization.