The 2026 Xiamen Beer Carnival kicks off on July 17 at Xiamen Wuyi Culture Square in Siming district. [Photo provided from Lin Yuyang to swj.xm.gov.cn]

The 2026 Xiamen Beer Carnival kicked off on July 17 at Xiamen Wuyi Culture Square in Siming district.

As the highlight of the Xiamen Beer Carnival, the Siming Beer Carnival opened with a guest appearance by international soccer icon David Villa, who shared the stage with Xiamen players.

The event grounds offered a variety of attractions — football challenges, a gourmet food bazaar, racing simulators, and brand display zones — that proved a big hit with locals and visitors alike.

David Villa on stage with Xiamen players. [Photo provided from Lin Yuyang to swj.xm.gov.cn]

The five-day main event will feature a lineup of trendy electronic music performances, themed shows, and interactive activities. Over 30 specialty food vendors will be on hand, offering a diverse range of cuisines. 

In the international beer brand exhibition area, visitors can take part in a stamp-collecting reward program, a Champions League penalty shootout challenge, and F1 racing simulators.

International guests enjoy beer at the carnival. [Photo provided from Lin Yuyang to swj.xm.gov.cn]

Running from July through September, the beer season will adopt a "1+3+N" model — one main hub, three satellite venues, and multiple food streets — with a lineup of events held simultaneously across Siming's business districts, including Xiamen's first craft beer festival and beer music festivals.