The eighth China International Import Expo (CIIE) showcased the growing impact of livestreaming in connecting global brands with Chinese consumers.
The Hongqiao International Central Business District (CBD), home to the CIIE venue, has been instrumental in this trend, using its platforms closely linked to the CIIE like Hongqiao 365 and G-Hub to transform exhibits into market-ready products year-round.
Inside the CIIE venue, especially in the food and agricultural section, both fixed and mobile livestreaming setups engaged thousands of online viewers. Coinciding with the Double 11 shopping festival, New Zealand dairy producers achieved over 10,000 orders during livestreams.
Near the venue, the Greenland Global Commodity Trading Hub, or the G-Hub, connected exhibition booths at the CIIE with national pavilions at the hub through livestreams featuring unique items like Afghan carpets and South African teas, some of which sold out immediately.
At the G-Hub, a live streamer introduces trending products to online viewers. [Photo/WeChat ID: hongqiaoshangwuqu]
The livestream e-commerce base at Hongqiao 365, also located near the CIIE venue, showcased over 100 products in collaboration with online pavilions from countries like Pakistan and Germany.
It hosted influencers who promoted about 50 selected imported goods from Silk Road partner countries like Thailand and Indonesia, achieving sales of approximately 400,000 yuan ($56,504.9) in four hours.
A livestream studio at Hongqiao 365 presents selected products from the CIIE. [Photo/WeChat ID: hongqiaoshangwuqu]
