Shanxi province saw robust consumer demand and ample supply during this year's National Day holiday, unlocking spending potential across multiple sectors. From immersive cultural and tourism experiences to home appliance and automobile purchases, the holiday was marked by vibrant economic activity, underscoring the resilience and vitality of the province's consumer market.

According to the Shanxi Provincial Department of Commerce, offline consumption in Shanxi totaled 29.65 billion yuan ($4.43 billion), up 5.06 percent from last year. The province welcomed 34.55 million local consumer visits, generating 25.78 billion yuan in spending. Additionally, 5.79 million visitors from outside the province contributed 3.87 billion yuan to the local economy.

The holiday period saw a significant rise in accommodation and dining consumption, driven by family gatherings, cultural tourism, and sports events. The restaurant industry alone received 7.02 million consumer visits, an 11.14 percent year-on-year increase, with spending reaching 3.1 billion yuan, up 10.95 percent.

Shanxi's shopping districts attracted significant attention, with smart, trendy consumption. Popular brands like JD MALL and Freshippo saw consistent foot traffic, while experiential economies such as traditional cultural markets and interactive performances were highly favored.

The province also launched various promotional activities during the holiday to expand consumption scenarios. Sales of home appliances and communication equipment were particularly strong, increasing by 6.88 percent and 17.39 percent, respectively. Overall, Shanxi's consumer market demonstrated strong support for essential needs and a dynamic shift toward consumption upgrades.