Over 20 companies from Yuncheng city in the southwest of Shanxi province attended the 4th Shanxi Cultural Industries Fair in Taiyuan in central Shanxi province on Dec 5-10, according to the organizers.

The city selected 35 cultural, tourism, technology and industrial integration projects to attract an expected investment of 5.08 billion yuan ($721.78 million), with three projects signed on the spot at the fair. 

With abundant historical and cultural resources, Yuncheng featured its innovation promotion methods and strongly promoted itself during the fair.

The city held an appreciation conference for selected works of local intangible cultural heritage, with nationally recognized craftspeople and antique experts conducting on-site promotions and valuations. 

Online celebrities from across China were invited to take part in shooting videos and passing the word about online short video sharing platforms such as TikTok, in a promotional event themed around Yuncheng culture.