Green tourism, golden harvest: Taishan's eco-path to rural wealth

(chinadaily.com.cn) Updated: 2026-06-10

In Taishan district, Tai'an, rural vitalization is in full swing. Early summer attracts streams of self-driving tourists who come to cherry orchards and tea gardens, where they pick fruit, sip tea, and explore picturesque villages.

The district has developed six national-level AAA scenic spots that together receive over three million visitors each year, generating more than 200 million yuan ($29.5 million) in revenue.

A key component is the tea-fruit rural vitalization area in Shengzhuang town, which combines mountain, water, tea, and orchard resources. Each village within the district follows a distinct theme to minimize over-competitiveness.

"In the past, villages fought alone, and visitors didn't stay long, " said Zhang Longbo, an official at the district's rural economic management center. "Now, with coordinated development, tourists have many more quality options."

In Baimali village, a cultural block featuring coffee shops, artisan bread, and intangible-cultural-heritage studios has attracted 16 university graduates back home. During the May Day holiday, it welcomed over 5,000 visitors and generated 60,000 yuan in revenue.

Meanwhile, Wanglinpo village offers a restored rural lane with traditional tofu and bun shops that has become a nostalgic favorite. Tea master Zhang Chuanxia and her husband — an inheritor of ancient tea‑making techniques — have established a courtyard there. Zhang's tea-coffee blends are great for young people looking for relaxation and family time.

With cloud-connected navigation tools and a thriving rural night economy, Taishan district is steadily broadening its path toward sustainable rural prosperity.

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Following the winding mountain road along the eastern foot of Taishan Mountain into Liujiazhuang village, visitors are greeted by rolling green tea terraces at the Qinyuanchun Taishan Tea Ecological Garden. [Photo/Tai'an Daily]