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Qingdao's micro-drama hub flourishes in industry

chinadaily.com.cn| Updated: August 15, 2024

Since its launch on April 28, the Northern Micro-dramas City Marketing Center on Cangma Mountain in Qingdao West Coast New Area has emerged as a bustling hub for the micro-short drama industry.

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An aerial view of the play set at Cangma Mountain's film and television base. [Photo/WeChat account: qdxihaianfabu]

Welcoming over 80 scouting crews, the base has facilitated the successful production of 45 works, reflecting the burgeoning trend of micro-short plays as a new frontier in online audiovisual media.

The base's appeal has grown exponentially, with top production teams from across the country flocking to its diverse array of filming locations. It offers a rich variety of scene types, blending modern and classical styles with both indoor and outdoor options, and boasts over 100 shooting scenes centered on the Cangma Mountain set construction.

To accommodate the influx of film and television projects, Cangma town, in collaboration with the base, has expanded its offerings to include schools, town and village offices, and rural scenes, effectively transforming rural landscapes into valuable film and television resources.

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Cast and crew assemble at the micro-drama base in Qingdao West Coast New Area. [Photo/WeChat account: qdxihaianfabu]

Qingdao's Policy List to Support the Development of the Online Micro-Short Drama Industry provides guidance for the high-quality development of the industry.

Qingdao West Coast New Area has also played a pivotal role in supporting the micro-short drama industry's growth. In March, the new area rolled out policies backing the Qingdao Film and Television Base's construction, offering substantial rewards of up to 1 million yuan ($139,651.16) for exceptional locally-produced micro-short plays.