34th Qingdao Intl Beer Festival wraps up

The 34th Qingdao International Beer Festival reached its triumphant end on Aug 11 at the Golden Beach Beer City in Qingdao West Coast New Area, wrapping up a 24-day celebration of beer and culture.

With the tagline "Qingdao, Ganbei (Cheers) with the World," the festival welcomed 6.36 million visitors who enjoyed over 2,800 metric tons of beer and witnessed more than 500 cultural performances. With a total media platform exposure of 3.14 billion views, the festival has set new records and offered a diverse experience to attendees.

The 34th Qingdao International Beer Festival wraps up at Golden Beach Beer City. [Photo/WeChat account: qdxihaianfabu]

The event featured a global showcase with hundreds of artists from 10 countries and over 2,200 types of beer from more than 40 countries and regions. In addition, a record 393 brands and 1,936 products competed in the Jinhua Award Qingdao International Beer Festival Craft Beer Challenge.

Stores like the international beer exchange, duty-free cross-border e-commerce mall, import internet celebrity warehouse, and craft beer experience hall provided a vast selection of beer varieties.

Following the festival, Golden Beach Beer City will capitalize on its status as a national-level tourism destination to introduce regular tourism events, including music festivals, beach runs, roller skating competitions, ice and snow festivals, and Spring Festival lantern fairs.

It has been confirmed that the 35th Qingdao International Beer Festival will take place in July next year, promising another round of global camaraderie and celebration.