Qingdao West Coast New Area hosted the International Beer Festival Alliance Cooperative Mechanism 2024 Qingdao Meeting on July 20, along with a seminar dedicated to sharing experiences among the world's renowned beer festivals.
The meeting convened representatives from major global beer festivals—including Munich Oktoberfest, Belgian Beer Weekend, the Daegu Chimac Festival, and the Macau-Qingdao Beer & Cultural Festival—as well as the Qingdao International Beer Festival.
The conference, with the tagline "From Festival Products to City Brands," ignites discussions on success stories of beer festivals, delving into their historical importance, innovative events, and worldwide marketing tactics. [Photo provided to chinadaily.com.cn]
"Beer unites and connects people across the world. Qingdao is known around the world because for its beer, and then for its other economic strength and cultural richness, making it an appealing tourism destination," said Rita Maria Roider, director of the China Office of the Department of Labor and Economic Development of Munich.
The Venue for Qingdao Meeting of International Beer Festivals Alliance Cooperative Mechanism is inaugurated. [Photo provided to chinadaily.com.cn]
The international beer festival alliance cooperation mechanism was established in 2019 by the Qingdao International Beer Festival, Munich Oktoberfest, the Great American Beer Festival, and Toronto's Festival of Beer. The alliance aims to promote communication, cultural exchange, and collaboration among beer festivals worldwide.
Since its founding, the alliance has encouraged regular member interactions, sharing updates on festival developments and using the platform for networking and cooperation. Annual meetings have been held during the Qingdao International Beer Festivals, including the 30th, 31st, and 33rd editions.
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