Binzhou integrates ICH with tourism to boost its tourism industry and bring new life to its ICH items. [Photo/People's Daily]

Cultural heritage as a development engine

Binzhou has developed a model blending folk performances and tourism centered on the book fair, boosting tourist numbers and bringing traditional crafts like grass weaving and cloth tigers out of villages.

ICH performances held in the countryside promote cultural confidence and turn villagers into agents of cultural revitalization, aligning rural civility with industrial prosperity.

Additionally, Binzhou's ICH blends traditional genes and modern aesthetics, allowing ancient culture to be revitalized by younger generations.