From the craze for Zibo barbecue, Mount Tai, Confucius, to the globally renowned national brands such as Haier, Tsingtao beer, and Hisense, Shandong province is marching toward open cooperation. It blends tradition with modernity and persistently strives for high-quality development in the new era.

The province has imprinted the brand image of "Friendly Shandong, Remarkable Shandong" in the hearts of guests from all over the world.

In the first three quarters of this year, Shandong received 670 million domestic tourists, with tourism revenue reaching 843.19 billion yuan ($116.79 billion). Shandong already boasts five World Heritage Sites, 812 museums, and 1,228 A-level scenic spots, and is gradually establishing a new pattern of integrated development of culture and tourism.

As of now, there are over 3,500 villages in the province engaged in scale rural tourism, nurturing 48 national-level villages for rural tourism, 35 tourist accommodation clusters, and 77 boutique towns.

Shandong is also the first province in the country with total output value in the agricultural sector exceeding 1 trillion yuan. Its strong industrial and agricultural foundations support the idea of "Remarkable Shandong".  

Data show that the province has launched three batches of 427 "Remarkable Shandong" brands, and possesses 61 national-level quality benchmarks, ranking first nationwide. Among the 500 most valuable brands in China released by the World Brand Lab, 45 Shandong enterprises are selected.

Currently, 12 cities nationwide use Shandong-made tunnel boring machines in their metro construction projects. Products such as Jimo lace have been sold to over 40 countries and regions involved in the Belt and Road Initiative. Smart chip mats produced by Taishan Sports made an appearance at the Paris Olympics, demonstrating the quality of Shandong's brand.