East China's Shandong province has launched an online promotion event just before the "Double 11" online shopping festival, and major e-commerce live streaming platforms have set up exhibition and sales zones featuring popular quality products from Shandong, such as handmade whole grain pancakes and Dong'e ejiao (donkey-hide gelatin, a traditional Chinese health product). The online store makes it easier to buy the most authentic Shandong products.

This year, Shandong is using online exhibition and sales methods on platforms such as Taobao, Tmall, JD, Kuaishou, and Meituan. They have arranged categories such as intangible cultural heritage craftsmanship, museum creative products, time-honored brands, and Shandong original products to kick off the Shandong high-quality shopping event. As of Nov 8, Shandong has listed over 2,800 products on its Tmall, JD, and Douyin flagship stores.

During the event, well-known media hosts and online influencers will live-stream sales promos. From authentic Shandong delicacies like Yantai sea cucumber and Linyi fried chicken to handmade crafts like Zhangqiu iron pots, live streaming will let people see the abundant products and cultural charm of Shandong.

The event also invited influencers from home and abroad to live stream and share their experiences of exploring the treasure cities of Shandong, known for their delicious food, entertainment, and shopping.

During the event, Venezuelan blogger Rafa visited Zibo to explore the Haidai Tower and Zhongshuge Bookstore, experience handmade crafts like soft clay shrimp and glass jewelry, and taste Zibo barbecue. Dubai-based journalist Bino visited Weifang to explore the Shouguang Vegetable High-tech Demonstration Park and the World Kite Museum, as well as experience kites, fruit pit carving, and dishes like misandao and peach pastries. These provided a comprehensive display of cultural heritage and high-quality products.

Dong'e Ejiao Co from Shandong's Liaocheng, China's largest donkey-hide gelatin producer, produces instant ejiao pastry and ejiao powder for urban professionals. [Photo/IC]