The Eighth China Time-Honored Brand (Shandong) Expo is a big hit with visitors. [Photo/Shandian News]

The three-day Eighth China Time-Honored Brand (Shandong) Expo concluded on Aug 25 in Jinan. The expo, which boasted the largest exhibition area, the most participating provinces, and the highest number of exhibiting enterprises of any expo of its kind in China, showcased the vitality and innovation of China's time-honored brands.

Gathering 625 enterprises from 26 provinces, the expo served as a platform for promoting time-honored brands, their rich cultural heritage, and the latest trends in traditional Chinese products. It provided a comprehensive overview of the new image and style of China's time-honored brands.

In conjunction with the expo, a series of high-level industry conferences were held, including the traditional Chinese medicine development conference, the famous liquor conference, and the condiment industry development conference.

To enhance the visitor experience, the expo featured a range of interactive activities and promotional events organized by participating enterprises.

The expo generated on-site sales of 26.12 million yuan ($3.66 million), while online sales reached 37.56 million yuan. The successful conclusion of the event highlights the enduring appeal of time-honored brands and their significant contribution to China's economic and cultural development.