The 20th China (Shenzhen) International Cultural Industries Fair (ICIF), the nation's premier cultural industry event, commenced on May 23, bringing together a vibrant array of cultural treasures and innovative products from across the country.

The Shandong Pavilion stands as a prominent showcase of Shandong's rich cultural heritage and dynamic cultural industry. From May 23 to 27, the pavilion will host over 150 enterprises, presenting an array of over 2,000 products that embody the province's cultural essence.

Visitors have the chance to immerse themselves in the splendor of blooming peonies from Heze, explore a range of peony-derived products, and check out a series of unique peony-themed products.

Visitors gather around the vibrant display of peonies and their exquisite derivatives. [Photo/Dazhong News]

Heze has made great efforts to boost the cultivation of peonies and engage in scientific research and development, industrial processing, and brand building in recent years. In 2023, the output value of Heze's peony industry reached 10.8 billion yuan ($1.5 billion), making it a driving force behind the city's high-quality growth.

The Shandong Pavilion also serves as a platform for leading brands and products. Caoxian county's exquisite hanfu, Linyi's intricate willow weaving craft, Weifang's captivating kites, and leading enterprises like Inspur Group, Hisense Group, ThundeRobot showcase the province's cultural industry's cutting-edge capabilities and innovative spirit.

The fair offers the opportunity to embark on a captivating journey through Shandong's traditional markets, experiencing the province's diverse cultural tourism offerings, delectable local cuisine, and handcrafted products and intangible cultural heritage items.

Culinary delights from Shandong at the Shandong Pavilion. [Photo/Dazhong News]

The Shandong Pavilion will host a series of promotional activities, featuring a variety of seasonal fruits, local delicacies, and complimentary tastings. Daily performances and hands-on craft workshops will further enrich the visitor experience, ensuring an unforgettable experience.