The latest set of six lipsticks released by the Palace Museum on Dec 9 provoked excitement on Weibo and WeChat Moments.

The lipsticks, which combined oriental classical beauty with modern technology, are produced by Bloomage Freda Biopharm Co Ltd based in the Jinan High-Tech Industrial Development Zone.

The company has a wide variety of products, and the lipsticks are the most popular ones.

The lipsticks were sold out on the release day and soon went viral online.

Being capable of carrying out brand cooperation with the Palace Museum is the embodiment of the company's biological strength.

Song Hanbing, executive director of Bloomage Freda Biopharm Co Ltd, introduced that the company has focused on the research, development, production and sales of a full range of hyaluronic acid products. It has developed into a renowned supplier of hyaluronic acid raw materials. The company has dozens of domestic and foreign patents and nearly 200 raw material specifications.

The set of six lipsticks are added with the company's patented Hyacolo oil-dispersed sodium hyaluronate, which not only moisturizes the lips but also helps relieve wrinkles.

"Bloomage Freda Biopharm is the birthplace of hyaluronic acid produced by the fermentation process in the Chinese mainland. It continues to provide rich, stable and reliable raw materials for renowned pharmaceutical, cosmetic and health food enterprises," he said.

As of 2018, the company's hyaluronic acid business has formed two major business segments of raw materials and terminal products. Among them, the raw material business includes three grades of pharmaceutical grade, cosmetic grade and food grade, covering nearly 200 specifications.

Palace Museum's new lipsticks have sold well. [Photo/dzwww.com] 

The lipsticks are produced by Bloomage Freda Biopharm Co Ltd based in the Jinan High-Tech Industrial Development Zone. [Photo/dzwww.com] 

The production plant of Bloomage Freda Biopharm Co Ltd based in the Jinan High-Tech Industrial Development Zone. [Photo/dzwww.com]

A model displays Palace Museum's new lipsticks. [Photo/dzwww.com]