The 9th Goji Industry Expo ended in Zhongning county, Zhongwei, Ningxia Hui autonomous region, on June 22, delivering impressive results.
During the two-day expo, the signing amount for the purchase and sale of goji berry series products reached 1.39 billion yuan ($204.22 million), while the signing amount for investment attraction and marketing cooperation hit 6.27 billion yuan.
The exhibition area is filled with a dazzling array of goji berry products. [Photo/Ningxia Daily]
The expo attracted over 150 enterprises and more than 120 businessmen. Over 80 enterprises showcased 120 new goji berry products in eight exhibition areas.
Ningxia goji berry has become a characteristic industrial carrier that integrates deep processing, fashion consumption, and cultural and creative IP. Diversified products include goji berry juice, freeze-dried goji berries, and low-alcohol goji berry wine.
"The annual transaction volume of Ningxia goji berries on the Amazon platform is about $80 million," said Li Peng, vice-chairman of Yinchuan Cross-border E-commerce Association.