On June 12, a goji harvest festival for the 7th Goji Industry Expo kicked off at a goji berry farm in Yinchuan, Ningxia Hui autonomous region.
Ningxia's goji berries are ripe for picking.
At present, the season's first harvest of Ningxia goji berries has ripened, signaling the start of the anticipated annual picking period.
This year, a combined "online + offline" approach is adopted, promoting and selling through internet platforms, allowing consumers nationwide who are enthusiastic about the health benefits of goji berries to choose and purchase.
Staff conduct a live-streaming sale at the goji berry farm.
Hao Xiangfeng, chairman of Bairuiyuan, a leading brand of the goji berry industry, said that the real-time live streaming and online interactive methods help companies better understand market demands and customer feedback, providing strong support for expanding domestic and international markets for Ningxia's goji berry industry.
With the technological empowerment of Ningxia's modern goji berry industry, deep processing of products has given Ningxia's fresh goji berries more diverse forms, creating a variety of new product categories.
Adhering to ecological organic cultivation, Bairuiyuan and other goji berry cultivators have also been vigorously promoting the integration of the goji berry industry, health culture, and tourism, constantly improving the brand value of Ningxia’s goji berries.