A TV program promoting Ningxia's product brands was aired on Ningxia TV on March 15, discussing topics such as brand development and Xixia beer's role in consumption upgrading.
Dong Laishun, Party secretary of Ningxia Xixia Jianiang Brewery Co Ltd, participated in the discussion. From product type to beer culture, he expounded on Xixia beer's innovative measures in upgrading quality and consumption and providing personalized services for consumers.
According to Dong, Xixia beer was established in 1978 and is one of the oldest beer companies in Ningxia. Moreover, it vigorously responds to new ways of consumption.
Xixia beer has launched mid-to-high-end and ultra-high-end products to meet the different needs of consumers.
In addition, it has held events such as the beer festival for many years, and will continue to make breakthroughs in product innovation.