From January to November, Chongchuan welcomed a total of 23.48 million visitors, a 23.4 percent rise from last year, and generated a total tourism revenue of 12.23 billion yuan ($1.73 billion), reflecting a 28.2 percent increase compared to the previous year. 

Nantong Forest Safari Park has experienced a surge in weekend visitors because of its winter-themed activities and the Christmas month parade at Sendi Snow Park, leading to full occupancy at its partner hotels. 

Sendi Snow Park at Nantong Forest Safari Park in Chongchuan district, Nantong. [Photo/WeChat account: chongchuanonline] 

Sports events are now a major catalyst for consumer activity. For instance, the Jiangsu Football City League (Suchao) and the Nantong Autumn Amateur Football League drew 600,000 spectators to Chongchuan. Suchao's activities boosted foot traffic in nearby commercial districts by over 2 million people, leading to sales surpassing 300 million yuan. 

Looking ahead, Chongchuan intends to initiate a series of activities aimed at strengthening integration across various sectors. It is expected that the district's yearly tourism income will surpass 13 billion yuan.