Chongchuan has received a major boost during the Dragon Boat Festival holiday, with a consumption surge in sectors ranging from commercial markets to cultural tourism.

The ‌fourth Nantong Beer Carnival‌ ignited widespread enthusiasm, prompting multiple shopping malls to synchronize carnival-themed promotions and holiday activities. The district's 27 key monitored commercial enterprises achieved sales of ‌178 million yuan ($24.78 million)‌ from May 31 to June 2, marking a year-on-year increase of ‌8.2 percent‌.

The automotive market experienced significant growth. Supported by national and provincial subsidies, local 4S dealerships rolled out additional incentives. This comprehensive stimulus package ignited consumers' demand for vehicle upgrades, boosting sales at five monitored auto retailers to ‌4.16 million yuan‌—a surge of ‌10.2 percent‌.

Cultural tourism flourished through dragon boat competitions and intangible cultural heritage exhibitions, boosting regional vibrancy. The district's ‌eight A-level tourist attractions welcomed 266,100 visitors‌, representing a year-on-year increase of ‌25.29 percent‌. Notably, the Haohe River scenic area alone attracted ‌over 150,000 visitors‌.

Major commercial districts in Chongchuan draw in crowds with diverse activities. [Photo/WeChat account: chongchuanonline]