Celebration of the 40th anniversary of the founding of Prince Kung’s Palace Museum

Cultural and creative products with refined intellectual properties: showcasing an exquisite and elegant lifestyle

The cultural and creative industry developed by Prince Kung’s Palace Museum breathes life into the museum’s collections and shines a light on their profound cultural heritage, unveiling the allure of historical preservation and innovation. Over the years, the museum has strategically centered its focus on refining the quintessence of traditional Chinese culture. This involves the creative development of cultural and creative products that complement the collections and exhibitions.

Since 2022, Prince Kung’s Palace Museum’s color-themed wallpapers have been successively released. The product delves into the intrinsic beauty of traditional Chinese colors, integrating themes with featured plants and decorative elements from the museum’s architecture, including the decorative paintings and images of auspicious beasts. The original line drawings created by Prince Kung’s Palace Museum are extensively utilized in its cultural and creative products, as well as cultural space design, transforming traditional cultural elements into something innovative and practical.

In 2023, Prince Kung’s Palace Museum actively participated in various cultural and creative activities throughout the year. Beginning with Spring Festival gift packs and auspicious sign accessories in June, the journey continued with a museum-themed fashion show in Paris in September and the innovative "Prince Kung’s Palace Museum – Anshan Hall" project at the China Licensing Expo in October. December saw the launch of the aesthetically designed space, "Prince Kung’s Palace Museum – Anshan Hall", where visitors were invited to experience the refined life of literati.

The cultural creative products for the 40th anniversary were recently released, featuring the cultural jewelry shop and food gifts to constitute "refined intellectual properties" across various categories. These culturally rich and stylish cultural and creative products aim to enhance the museum’s brand visibility, share the essence of a traditional elegant lifestyle, and pioneer innovative approaches for the protection and revitalization of cultural heritage by establishing a vibrant cultural space.