Celebration of the 40th anniversary of the founding of Prince Kung’s Palace Museum

Collaborative and innovative communication promotes traditional culture

Through diverse forms of communication, the unique charm and universal values of traditional Chinese culture have been fully showcased and widely acknowledged.

In December 2022, Prince Kung’s Palace Museum, in collaboration with China Daily, revamped its English website, setting the stage for its 40th-anniversary series of events. The website features a traditional line drawing front page, rich content, and authentic language expression.

At the beginning of 2023, Prince Kung’s Palace Museum, in collaboration with Beijing News, Tencent’s Neo-Culture Creativity Research Institute, and Tencent News, jointly launched a campaign to convey their heartfelt New Year blessings. This initiative leverages the trend of integrated media communication to promote traditional Chinese culture.

In May 2023, the “Tea for Harmony: Yaji Cultural Salon”, sponsored by the Ministry of Culture and Tourism, held its inaugural ceremony at Prince Kung’s Palace Museum. Seventy-five resident foreign diplomats immersed themselves in the rich and diverse Chinese tea culture within the palace compound.

In September 2023, a joint exhibition by Prince Kung’s Palace Museum and China Literature featured literary works inspired by intangible cultural heritage. These works were innovatively presented through light and shadow designs, giving visitors the opportunity to experience first-hand and fall in love with diverse cultural heritage items. This exhibition was the culmination of over two years of cooperation between the two sides.

Keeping pace with the times, Prince Kung’s Palace Museum has introduced the “Little Fu (Blessing) Family”, a distinct IP image with classical features. This creation spawned multiple series of emojis and hand-drawn webtoons, which were disseminated through emerging new media platforms such as Weibo, WeChat and Douyin (China's most downloaded video-sharing platform).

The acclaimed series of caricatures, featuring former palace owners like Yonglin, Princess Hexiao, and Yixin as the protagonists, allow readers to engage with their life stories in an entertaining manner.

Meanwhile, the short video series released by Prince Kung’s Palace Museum on Douyin focus on various museum collections and their rich historical and cultural significance. Through this new form of communication, experts employ modern internet language and give vivid presentations on the artifacts.