The Cultural and Creative Product Design Competition, co-hosted by the Prince Kung’s Palace Museum and the Beijing Design Week organizing committee, has won broad attention and support from design agencies, individual designers, and design institutes since its inception online.
The competition aims to exploit the museum’s cultural and relic resources, create cultural brands, develop cultural creative products, and establish a licensing cooperation mode between the museum and cultural enterprises. By fostering, inheriting, spreading and utilizing cultural resources, the museum is committed to expanding its cultural product inventory in order to meet the increasingly diversified spiritual and cultural needs of the public.
The total prize set for the competition is 845,000 yuan ($122,150), with 120 awards in total. By the submission deadline, the number of visits to the competition’s official website had passed one million. It has been reported on by nearly 200 media outlets and supported by more than 50 design institutes. A total of 9,444 valid works have been collected. According to the competition’s policy, expert judges and organizers have conducted three rounds of objective, impartial and rigorous reviews. The results of the designs for targeted brands are announced as follows:
Designs for specific brands (11 brands, 18 product lines)
1 - Brand: Chong Mi
Gold award (one): A prize of 50,000 yuan ($7,225) + an award certificate + a gift box from the brand
Product name: Package design of the Chong Mi product line
Designer’s nickname: zeriyoung
Excellent awards (four): award certificate + a gift box from the brand
Product name: Package pattern design of Chong Mi grain gift box
Designer’s nickname: Yixi
Product name: Chong Mi grain gift box
Designer’s nickname: 大头圆圆
Product name: Package design of Chone Mi assorted grains
Designer’s nickname: 小头大梁
Product name: Chong Mi package design
Designer’s name: Visual Communication Design Team of China Academy of Art-wonderflower
2 - Brand: China Chen’s Ding Ceramic-- Pingbu Qingyun tea set
Gold award (one): A prize of 30,000 yuan (＄4,372) + an award certificate + a gift box from the brand
Product name: Prince Kung’s Palace Museum & China Chen’s Ding Ceramic Pingbu Qingyun package design
Designer’s nickname: 189****3164
Excellency awards (four): an award certificate + a gift box from the brand
Product name: Prince Kung’s Palace Museum & China Chen’s Ding Ceramic Pingbu Qingyun tea set gift box
Designer’s nickname: Tang Duan
Product name: China Chen’s Ding Ceramic -- Pingbu Qingyun
Designer’s nickname: 啊呀
Product name: Pingbu Qingyun
Designer’s nickname: 189****7633
Product name: Pingbu Qingyun -- Bubu Gaosheng
Designer’s nickname: 言外之艺
2 -Brand: China Chen’s Ding Ceramic -- Cup gift box
Gold award (one): a prize of 30,000 yuan + an award certificate + a gift box from the brand
Product name: Prince Kung’s Palace Museum & China Chen’s Ding Ceramic -- Cup gift box
Designer’s nickname: Tang Duan
Excellency awards (four): an award certificate + a gift box from the brand
Product name: China Chen’s Ding Ceramic | cup design
Designer’s nickname: …
Product name: Cup gift box design
Designer’s nickname: Ling Zi
Product name: Wanfu Ruyi cup gift box
Designer’s nickname: 凌晨一点
Product name: Must be blessed
Designer’s nickname: 旺仔牛奶
2 - Brand: China Chen’s Ding Ceramic -- Five Blessings gift box
Gold award (one): a prize of 30,000 yuan + an award certificate + a gift box from the brand
Product name: Prince Kung’s Palace Museum & China Chen’s Ding Ceramic Five Blessings package design
Designer’s nickname: 189****3164
Excellency awards (four): an award certificate + a gift box from the brand
Product name: China Chen’s Ding Ceramic -- Five Blessings
Designer’s nickname: 有人
Product name: Prince Kung’s Palace Museum/China Chen’s Ding Ceramic -- Five Blessings package design
Designer’s nickname: 小头大梁
Product name: Wufu Linmen
Designer’s nickname: 缘幻
Product name: China Chen’s Ding Ceramic -- Five Blessings
Designer’s nickname: Star
3 - Brand: Yidege -- Ink gift box
Gold award (one): a prize of 50,000 yuan + an award certificate + a gift box from the brand
Product name: Yidege & Prince Kung’s Palace Museum ink gift box
Designer’s nickname: 不正-
Excellency awards (four): an award certificate + a gift box from the brand
Product name: Fu character set
Designer’s nickname: 密斯特张
Product name: Ink gift box design
Designer’s nickname: Zhzho
Product name: Yidege package design
Designer’s nickname: 哈皮
Product name: Yidege & Prince Kung’s Palace Museum ink gift box
Designer’s nickname: 老刘好书多
3 - Brand: Yidege-Duofuxuan Gift•gift box
Gold award (one): a prize of 50,000 yuan + an award certificate + a gift box from the brand
Product name: Duofuxuan Gift | Yidege
Designer’s nickname: 妮可猊
Excellency awards (four): an award certificate + a gift box from the brand
Product name: Prince Kung’s Palace Museum & Yidege Fu Shou Xi-Duofuxuan Gift -- Gift box package design
Designer’s nickname: Lao Mai
Product name: Prince Kung’s Palace Museum & Duofuxuan gift box -- Package design
Designer’s nickname: 布伦海姆花束
Product name: Duofuxuan Li -- Study set
Designer’s nickname: Li Ting
Product name: Duofuxuan Gift gift box package design
Designer’s nickname: lanlan
4 - Brand: Show Joy coffee -- Drip coffee gift box
Gold award (one): a prize of 10,000 yuan + an award certificate + a gift box from the brand
Product name: Show Joy -- Prince Kung’s Palace Museum jiuniang series package design
Designers' nicknames: Zhang Yangrui, Li Qihang, Liu Guanyu, Li Nan
Excellency awards (four): an award certificate + a gift box from the brand
Product name: Show Joy coffee -- Prince Kung’s Palace Museum gift box – jiuniang series package design
Designer’s nickname: Yihan
Product name: Gong Yunnan & Show Joy coffee -- Yunnan series cultural creative package design
Designer’s nickname: KinGirl
Product name: Show Joy coffee -- Prince Kung’s Palace Museum
Designer’s nickname: ??
Product name: Show Joy coffee -- Prince Kung’s Palace Museum jiuniang series coffee package design plan
Designer’s nickname: Suki
5 - Brand: Royalstar -- Health kettle set gift box
Gold award (one): a prize of 20,000 yuan + an award certificate + a gift box from the brand
Product name: Lotus pond ripples of Prince Kung’s Palace Museum
Designer’s nickname: 猫巷小鱼干
Excellency awards (four): an award certificate + a gift box from the brand
Product name: Royalstar -- Prince Kung’s Palace Museum health kettle package design
Designer’s nickname: Luan
Product name: Royalstar health kettle package design
Designer’s nickname: You Xi
Product name: Royalstar -- Health kettle package pattern design
Designer’s nickname: 鱼香肉丝
Product name: Royalstar health kettle -- Gift box package design
Designer’s name: Visual Communication Design Team of China Academy of Art-wonderflower
5 - Brand: Royalstar -- Low sugar rice cooker
Gold award (one): a prize of 50,000 yuan + an award certificate + a gift box from the brand
Product name: Fu rice cooker
Designer’s nickname: Du Tianyi
Excellency awards (four): an award certificate + a gift box from the brand
Product name: Royalstar & Prince Kung’s Palace Museum mini rice cooker
Designer’s nickname: 186****9383
Product name: Royalstar -- Prince Kung’s Palace Museum low sugar rice cooker and package pattern design
Designer’s nickname: 云卷云舒
Product name: Blessings-- Royalstar low sugar rice cooker
Designer’s nickname: 止于至善
Product name: Prince Kung’s Palace Museum Royalstar low sugar rice cooker design
Designer’s nickname: 夢姣W
6 - Brand: Jiuzhitang -- Died edible bird’s nest gift box
Gold award (one): a prize of 50,000 yuan + an award certificate + a gift box from the brand
Product name: Jiuzhitang dried edible bird’s nest gift box design
Designer’s nickname: 绯荔榭
Excellency awards (four): an award certificate + a gift box from the brand
Product name: Jiuzhitang & Prince Kung’s Palace Museum dried edible bird’s nest
Designer’s nickname: 灰灰手啊
Product name: Jiuzhitang & Prince Kung’s Palace Museum dried edible bird’s nest gift box design
Designer’s nickname: Connie
Product name: Prince Kung’s Palace Museum Jiuzhitang dried edible bird’s nest package design
Designer’s nickname: 国潮插画师杨随便
Product name: dried edible bird’s nest gift box package
Designer’s nickname: .
6 - Brand: Jiuzhitang -- Pear syrup
Gold award (one): a prize of 10,000 yuan + an award certificate + grand gift bag
Product name: Jiuzhitang -- Prince Kung’s Palace Museum pear syrup package design
Designer’s nickname: 爱吃西瓜的小玉
Excellency awards (four): an award certificate + a gift box from the brand
Product name: Jiuzhitang pear syrup
Designer’s nickname: 是我
Product name: Jiuzhitang pear syrup package design
Designer’s nickname: 小临
Product name: Jiuzhitang pear syrup package design
Designer’s nickname: 哐哐
Product name: Jiuzhitang
Designer’s nickname: 众智诚橙
7 - Brand: Lao She Teahouse -- Jasmine tea drinks
Gold award (one): prize 10,000 yuan (＄1,457) + award certificate + a gift box from the brand
Product name: Lao She Teahouse -- Blessings from the Tea product line
Designer’s nickname: Yoki06_11
Excellency awards (four):an award certificate + a gift box from the brand
Product name: Lao She Teahouse -- Prince Kung’s Palace Museum tea drink bottle design
Designer’s nickname: 一小碗饭
Product name: Lao She Teahouse -- Tea art
Designer’s nickname: 叶一生
Product name: Bottle sticker
Designer’s nickname: Tang Zheng
Product name: Lao She Teahouse -- Prince Kung’s Palace Museum bottle sticker design
Designer’s nickname: 哎亚亚
8 - Brand: San Er Yi -- Freshly stewed tremella
Gold award (one): a prize of 20,000 yuan + an award certificate + a gift box from the brand
Product name: San Er Yi freshly stewed tremella bottle sticker design
Designer’s nickname: Connie
Excellency awards (four): an award certificate + a gift box from the brand
Product name: San Er Yi freshly stewed tremella bottle sticker design
Designer’s nickname: 木卫三的一株花毛茛.
Product name: Tremella soup
Designer’s nickname: An Che
Product name: Prince Kung’s Palace Museum & San Er Yi red date tremella package design
Designer’s nickname: 大头圆圆
Product name: San Er Yi package design
Designer’s nickname: Ling Han
9 - Brand: Voss -- Natural mineral water
Gold award (one): a prize of 20,000 yuan + award certificate + a gift box from the brand
Product name: Voss -- High-end drinking water bottle sticker
Designer’s nickname: 匕禾页
Excellency award (four): award certificate + a gift box from the brand
Product name: Voss & Prince Kung’s Palace Museum
Designer’s nickname: 转圈圈的胡椒
Product name: Voss & Prince Kung’s Palace Museum
Designer’s nickname: ??萝卜嘿
Product name: Roof figure blind box Voss | Prince Kung’s Palace Museum
Designer’s nickname: 优秀提案点赞者
Product name: Prince Kung’s Palace Museum & Voss bottle sticker design
Designer’s nickname: 榛吾予.
10 - Brand: Carbon Voyager -- Carbon fiber luggage (20 inches)
Gold award (one): a prize of 40,000 yuan + an award certificate + a gift box from the brand
Product name: Carbon Voyager 20 inches luggage with traditional Chinese elements design plan
Designer’s nickname: 豆爸传奇
Excellency awards (four): an award certificate + a gift box from the brand
Designer’s nickname: san_cifang
Product name: Carbon Voyager 20 inches luggage design (Prince Kung’s Palace Museum)
Designer’s nickname: Yeqing Design
Product name: Luggage with good fortune
Designer’s nickname: .com
Product name: Carbon Voyager | luggage design
Designer’s nickname: FFancyyy
10 - Brand: Carbon Voyager -- Carbon fiber luggage (17 inches)
Gold award (one): a prize of 40,000 yuan + an award certificate + a gift box from the brand
Product name: Carbon Voyager -- Ccarbon fiber luggage -- Prince Kung’s Palace Museum package design
Designer’s nickname: 波吉丸
Excellency awards (four): an award certificate + a gift box from the brand
Product name: Carbon Voyager luggage
Designers' names: Du Tianyi, Li Ziliang, designers of Hebei Yunbo Industry Design Co., Ltd.
Product name: Carbon Voyager-- Carbon fiber luggage
Designer’s nickname: ??一吱喵??
Product name: Carbon Voyager 17 inches carbon fiber luggage
Designer’s nickname: Chen Baichuan
Product name: Carbon Voyager & Prince Kung’s Palace Museum
Designer’s nickname: 我长不高啦
11 - Brand: Powdery-- Health beverage gift box
Gold award (one): a prize of 50,000 yuan+ an award certificate + a gift box from the brand
Product name: Powdery & Prince Kung’s Palace Museum Ginseng Pomegranate Drink package design
Designer’s nickname: 火头军薛礼
Excellency awards (four): an award certificate + a gift box from the brand
Product name: Ginseng Pomegranate Drink -- Powdery -- Prince Kung’s Palace Museum
Designer’s nickname: 一粒走走
Product name: Powdery & Prince Kung’s Palace Museum Ginseng Pomegranate package design
Designer’s nickname: 许皮皮
Product name: Ginseng Pomegranate package in openwork design
Designer’s nickname: 言外之艺
Product name: Powdery-Prince Kung’s Palace Museum (Ginseng Pomegranate Drink gift box package)
Designer’s nickname: Miss_BM
11 - Brand: Powdery-- Linseed oil gift box
Gold award (one): a prize of 40,000 yuan + an award certificate + a gift box from the brand
Product name: Prince Kung’s Palace Museum & Powdery linseed oil package design
Designer’s nickname: 在野
Excellency awards (four): an award certificate + a gift box from the brand
Product name: Powdery-Prince Kung’s Palace Museum linseed oil package design
Designer’s nickname: sirizhang
Product name: Powdery & Prince Kung’s Palace Museum linseed oil package design
Designer’s nickname: 风和
Product name: Powdery linseed oil gift box package pattern design
Designer’s nickname: Yixi
Product name: Powdery Prince Kung’s Palace Museum linseed oil package design
Designer’s nickname: Chen Zhiru
Any disputes can be raised with the competition organizing committee via email (503027113@qq.com). The competition firmly opposes any form of plagiarism. Your supervision is welcomed. The organizing committee will contact each winner regarding the release of prizes and award certificates.
Congratulations to the winners above. Thanks for all the efforts made by teachers and students from design institutes and design teams and individuals who have taken part in the competition. In the future, the Prince Kung’s Palace Museum would like to cooperate with every creative designer to roll out more design works with cultural value, and to further explore the cultural creative product sector.
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