The factory of Taizhou Yuanda Investment Group. [Photo/WeChat account: txfabu]
In the face of fluctuations in the international market, Taizhou Yuanda Investment Group in the Taixing High-tech Zone, Taixing, Jiangsu province, is now pursuing a diversification-based development strategy.
The group serves as a foreign trade export enterprise that has long focused on the research, development, and sales of outdoor furniture and sporting goods. Over the years, it has integrated traditional Chinese rattan-weaving craftsmanship into product design, creating goods that meet the needs of the European and American markets.
However, due to the vicissitudes of the global economy, the group has seen its orders decline.
As the new year begins, it is now actively exploring a diverse range of development paths, expanding from traditional furniture manufacturing to new areas such as cigarette holders and Halloween products.
An exterior view of the factory of Taizhou Yuanda Investment Group. [Photo/WeChat account: txfabu]
Its fully automated production line for wooden cigar mouthpieces has commenced production. From raw material conveying to molding processing and quality inspection, the entire line operates automatically, enhancing production efficiency and achieving a daily production capacity of 600,000 units.
Last year, the group also ventured into the animation and cartoon industry, receiving animation-related orders from US company SVI. The first cooperation order worth $16 million was delivered as scheduled and received high praise from the customer.