Taizhou Aode Furniture Accessory Co Ltd in Hailing district of Taizhou city, Jiangsu province, has grown into a group that is now highly regarded and known throughout the functional furniture industry.
It now boasts a raft of independent brands and does business in multiple countries and regions.
That's all happened under the leadership of Huang Degao, chairman of the company, through 30 years of development.
In the process, it's formed a supply chain in functional furniture mechanical extension devices, sleep systems, intelligent controls, fabric research and development and furniture manufacturing, among other areas of endeavor.
What's more, it has created and stocks representative products such as functional soft sofas, intelligent electric beds and assisted lifting electric seats, which have been exported to over 30 countries.
In 1994, Huang started a business in his hometown producing bicycle accessories. Considering the furniture industry to be much more promising, he decided to switch to producing sofa metal frames in 2003, a move marking the company's bold entry into the sector.
Huang hit on attending large exhibitions at home and abroad as a way to attract new orders and in 2009 the company began working with top Italian furniture manufacturer Natuzzi Italia.
Nowadays, dozens of large stamping equipment and machine tools, as well as various assembly lines can be seen pumping out products on the Chinese company's factory floor. With a monthly delivery capacity of 300,000 sets, the company ranks third in the country and fifth in the world in its field.
"We have invested over 10 million yuan ($1.38 million) this year in product line renovation and upgrading, intending to reduce manual labor to 30 percent of current levels and achieve intelligent production," Huang said.
Huang Degao, chairman of Taizhou Aode Furniture Accessory Co Ltd, carefully checks a batch of products. [Photo/WeChat account: weihailing0523]