A rendering of Amorepacific's booth at the 2026 CIIE. [Photo/jiading.gov.cn]
South Korean beauty group Amorepacific will bring six brands to the ninth China International Import Expo (CIIE), held in Shanghai from Nov 5 to 10. It will showcase four global product debuts and more than 20 products debuting in China or at the CIIE.
The lineup includes Sulwhasoo, HERA, LANEIGE, RYO, Aestura, and Innisfree. Sulwhasoo will debut three skin-repair products globally: a nourishing cream, a firming essence, and a concentrated essence oil. RYO will unveil a hair treatment oil with a Hangzhou Zen tea-inspired fragrance. HERA will showcase new makeup products, while the other brands will present innovations in skin care, sun protection, and hair care.
Inspired by Amorepacific's headquarters in Seoul's Yongsan district, the booth will feature flowing circular spaces, natural greenery and interactive experiences, including fragrance exploration, professional color diagnostics and brand-sharing sessions.
Technology will take center stage in a dedicated zone showcasing the group's "Holistic Longevity Solution" vision. The concept extends preventive care and proactive intervention beyond skin to hair, inner health, and lifestyle across different life stages. First introduced at the 2026 IMCAS World Congress in Paris, the vision will receive its first systematic presentation in the Chinese market at the expo.
Making its ninth consecutive CIIE appearance, Amorepacific has maintained a production, research, and logistics base in Shanghai's Jiading district since 2000, reflecting its long-term commitment to the Chinese market.