Amid the 2024 Paris Olympics, patrons watching Olympic events while they dine has become a common sight at restaurants in Jiading district, Shanghai. [Photo/jiading.gov.cn]
The 2024 Paris Olympics have sparked a surge in economic activity in Jiading district, Shanghai, with watching sports becoming a popular trend, fueling a wave of increased consumption.
At Jiading's commercial centers, like the Life Hub @ Anting shopping mall and Xiyunlou commercial street, locals gather to watch Olympic events on large screens, creating a vibrant atmosphere. The malls have introduced a variety of activities, from sports tournaments to themed exhibitions, providing fresh shopping and leisure experiences.
"Watching the games in a mall is a new experience for me. It's more lively and atmospheric when you watch with a group of people!" said Sanjay from India.
The Olympics have not only boosted sales of sporting goods but also ignited a fitness craze, with searches for athlete-branded apparel soaring. Local businesses have capitalized on the Olympic fever, offering promotions and creating special dining experiences like "watching-game meal sets" to cater to customers.
The economic impact has extended to the food and beverage industry, with restaurants reporting increased foot traffic during Olympic events. Nighttime consumption, a significant part of Jiading's economy, has seen a notable uptick, with businesses extending operating hours to accommodate the influx of customers.
Inspired by the Olympics, people browse sporting goods at a shopping mall in Jiading district, Shanghai. [Photo/jiading.gov.cn]