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Totole’s first experiential marketing shop opens in Shanghai

( chinadaily.com.cn )2013-11-28

Recently, Shanghai Totole Food Co, cooperating with the Shanghai metro network, launched its first experiential marketing shop in Hailun Road Station, the transfer station of Shanghai Metro Line 4 and Line 10.

The shop covers an area of 53 square meters and has a striking yellow color. It is the first 360-degree marketing space to provide different services such as brand display, product exhibition, sales and tasting. It is equipped with a 70-inch interactive multimedia touch screen and a central cash register system. Phone consulting and Wi-Fi are also available.

The shop provides consumers with a fresh shopping experience. Compared with advertisements, such physical stores allow consumers to try products directly, helping increase consumer confidence in its products.

Edited by Lin Hong and Michael Thai

MAIL TO DISTRICT CHIEFjiading@jiading.gov.cn

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