The 10th Inner Mongolia Autonomous Region Cultural Industries Expo Fair opened at the Inner Mongolia International Convention and Exhibition Center on Aug 27, featuring eight distinctive exhibition zones.

The Hohhot Pavilion was organized into seven major sections: "Main Visual Presentation", "Agricultural and Pastoral Traceability", "Cultural Soul-building", "Sports Empowerment", "Cultural Tourism Experience", "Commercial Implementation", and "China Cloud Valley · AI Intelligent Applications".

This pavilion explored the Chilechuan core cultural IP, with five interwoven colored light strips serving as circulation guides, corresponding respectively to the agricultural and pastoral, cultural, tourism, sports, and commercial sectors.

Hohhot Pavilion. [Photo/Hohhot Convergence Media]

During the fair, the Hohhot Pavilion presented artistic performances each morning, including philharmonic jazz, Jin Opera (Shanxi Opera), Errentai (a local folk performance form), and humanoid robots, and interactive experiences of intangible cultural heritage were also offered.