The global brand launching conference and King Good Drinks To Go opening ceremony were held at Thames Town in Shanghai's Songjiang district on June 26. 

Yili was invited to attend the events, where representatives from both parties participated in a strategic partnership signing ceremony and announced that Yili's five core products would be available at King Good Drinks To Go.

The global brand launching conference and King Good Drinks To Go opening ceremony. [Photo provided to chinadaily.com.cn]

Ma Fei, vice-president of Yili, delivers a speech. [Photo provided to chinadaily.com.cn]

With the core philosophy of "Healthy Lifestyle Brand, Create Value for Love", King Good is committed to becoming a premium lifestyle beverage service provider.

Unlike traditional retail partnerships, this collaboration focuses on integrating Yili's premium products into King Good's three-dimensional new retail model, which combines an online app, offline stores, and intelligent retail terminals.

Consumers can purchase Yili's full range of products at King Good Drinks To Go's offline experience stores and enjoy rapid whole-case delivery to their homes through online orders. They can also access fresh, nutritious replenishment at any time through AI-powered smart vending machines located in communities, office buildings, and transportation hubs.

This partnership makes extensive use of King Good's full-process cold chain traceability and AI-driven monitoring technologies, employing advanced intelligent retail terminals and a full-process temperature-control system to ensure strict quality monitoring of all Yili products.