Hohhot's main International Museum Day event kicked off on May 18.

Yili Grassland Dairy Culture Museum. [Photo provided to chinadaily.com.cn]

As a key component of Hohhot's cultural and museum system, the Yili Grassland Dairy Culture Museum – the only national first-class industry museum in China's dairy sector – has reopened with a fresh new look. It hosted a series of themed activities on May 17, with its official reopening ceremony held on May 18.

Yili has developed an integrated model combining industry, tourism, and science education, consolidating resources across multiple venues to create an immersive visitor experience. The museum has also established comprehensive support systems for resource collaboration, talent development, and visitor services.

A staff member introduces the history of Yili's dairy culture. [Photo provided to chinadaily.com.cn]

In addition, the 18th of every month will be designated as a Public Welfare Open Day, providing regular public access to cultural resources and fulfilling its commitment to providing accessible, community-focused cultural enrichment. Relying on Yili's culture and tourism volunteer service team, the museum offers public guided tours, dairy culture education, and guides for research.

The Yili Grassland Dairy Culture Museum will play an active role in Hohhot's "museum city" development, embracing its mission of cultural heritage preservation, science education, tourism services, and public welfare.

Yili remains committed to its founding principles, upholding high standards in both industry and cultural development, serving as a model and leader, and contributing to the high-quality growth of Hohhot's cultural tourism sector.

The reopening ceremony of Yili Grassland Dairy Culture Museum. [Photo provided to chinadaily.com.cn]