Officials from Inner Mongolia culture and tourism authority celebrates the launch of some new horse culture tourism products during a conference held in Hohhot, the regional capital on June 12. [Photo/nm.people.cn]

The Inner Mongolia culture and tourism authority introduced some new horse culture tourism products on June 12 with the aim of promoting horse culture around the world.

Inner Mongolia has also released a new culture and tourism brand and launched 10 themed travel routes revolving around horse culture.

Inner Mongolia boasts a huge variety of horses. The Mongolian horse, a local variety, is known around the world for its diligence, perseverance, courage, loyalty, and kindness.

With its rich natural resources and abundance of grasslands, Inner Mongolia is an ideal place to develop a horse industry.

Horses are essential to the nomadic culture of the area. Colorful horse events, horse-related musical instruments and folk performances will be highlights of the newly launched travel routes.