Big data: Crunching Spring Festival numbers

8. Online shopping increases by 200 percent

Online orders on China's leading shopping platforms Taobao.com and Tmall.com increased 200 percent year on year between the first and the fourth day of the Spring Festival (Feb 8-11), according to data from Alibaba Group.

The top five places that saw the highest volume of transaction were Beijing, Shanghai, Zhejiang, Guangdong and Jiangsu, and the top five goods sold were imported food, paper products, drinks and beverage, confectionery and bakery products, and diapers and wet tissue.