Dunhuang Silk Road Expo

Immersive Dunhuang theater show goes international

2024-10-31 (gogansu.com)

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Official production photo of Ancient Sound of Dunhuang: Songs of A Golden Age. [Photo provided to gogansu.com]

Since its debut in June 2023, the show has achieved remarkable success with over 1,500 performances and a box office revenue exceeding 100 million yuan ($13.7 million). As Gansu province's first year-round resident performance, Dancing Dunhuang has successfully filled the void of immersive cultural entertainment during winter months in Dunhuang and surrounding areas. It has helped create a balanced year-round tourism model by "extending peak seasons, energizing the off-season, and balancing all four seasons." The production has become a model for integrating culture and tourism in Gansu province, injecting new vitality into the region's cultural tourism industry.

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