Trophies in a shop at the Yiwu International Trade Market. [Photo/zgyww.cn]
The Yiwu International Trade Market is brimming with sports goods and related products featuring Olympic elements like balls, flags, souvenirs, and cheering props.
As the 33rd Summer Olympic Games approach in Paris, Yiwu has been capitalizing on the event for the past six months.
According to Yiwu Customs, from January to May this year, the city's exports of sports goods and equipment reached 4.1 billion yuan ($564.15 million), a 44.4-percent increase year-on-year. Exports to France alone amounted to 1.39 billion yuan, up 22.6 percent, showcasing the growing impact of the Olympic economy.
Yiwu manufacturers have gained extensive experience from major international sports events like the FIFA World Cup, the UEFA European Football Championship, and the Olympics. They not only stay ahead of market trends but also focus on innovation and transformation. By continuously improving product quality and brand promotion, they have expanded their share in the international market.
