Jinhua in Zhejiang province witnessed a travel boom during the just-concluded May Day holiday, welcoming more than 4.29 million tourists, up 17.42 percent year-on-year, according to authorities.
The city generated 4.27 billion yuan ($591.94 million) in tourism revenue, and the top five popular scenic attractions were the Hengdian World Studios, Wuzhou Ancient Town, Youbu Ancient Town, Yiwu International Trade Market, and Shuanglong scenic area.
Authorities released a series of short videos on social platforms such as Douyin and Weibo to showcase the city's cuisine, scenery, and culture, and held activities like concerts and music festivals to provide immersive experiences to visitors.
Museums, parks, and rural landscapes also emerged as popular destinations.
