Dongyang, a county-level city in Jinhua, Zhejiang province, has made significant strides in advancing rural vitalization by exploring the in-depth integration of agriculture, culture, and tourism.
In Zuocun town, home to 15,000 mu (1,000 hectares) of tea plantations, technical experts have been involved in providing essential techniques for tea planting management and leaf picking. These efforts are crucial in helping local tea farmers improve the quality and output of tea, thereby increasing their incomes.
Every year, the town hosts a vibrant tea culture festival and offers study tours aimed at bolstering rural tourism, creating jobs, and increasing local residents' earnings.
Authorities have also been leveraging its intangible cultural heritage items, such as blue calico, wood-carving, and brick-carving, to launch a series of initiatives.
These include establishing ICH markets, facilitating study tours, and curating exhibitions to provide cultural reinforcement for rural vitalization strategies.
