Jinhua in Zhejiang province inaugurated its Chinese New Year consumption event at Jinhua Railway Station on Jan 19, signaling the commencement of the city's drive to promote cultural tourism and consumption during the festival.
A representative from the city's bureau of culture, radio, television, and tourism highlighted the innovative "high-speed rail + cultural tourism" promotion model, aiming to extend the festive ambiance of Jinhua throughout the nation.
The representative emphasized Jinhua's status as a nationally renowned historical and cultural city, having welcomed a total of 1.12 billion visitors from around the world in 2023, solidifying its position as a highly anticipated tourism destination.
In preparation for the Spring Festival, Jinhua plans to host nearly a thousand cultural and tourism events, fostering a warm, joyful, harmonious, and delightful New Year atmosphere. Jinhua authorities expressed that this initiative aims to allow both residents and tourists alike to immerse themselves in the city's unique charm.
Jinhua has meticulously curated a rich cultural feast and tourism packages for visitors from across the country, welcoming all to partake in the traditional customs and relish the festive flavors.
As part of the extensive celebratory program, authorities will organize over 30 cultural and artistic events, including an exquisite exhibition commemorating the 30th anniversary of the Jinhua Collection Association at the Jinhua Museum and a New Year's stone rubbing activity at the Lanxi Museum.
Following the launch ceremony, a four-day Spring Festival cultural and tourism market commenced at the station, featuring a diverse array of booths exhibiting scenic area products, displays of intangible cultural heritage, and local specialties.
