Two companies from Dongyang, a county-level city in Jinhua, East China's Zhejiang province, have been included on the list of 2023-2024 national key cultural export enterprises, the Ministry of Commerce announced on Aug 15.
The two companies are New Classics Media Corporation and Dongyang Huanyu Film and Television Culture Co. They highlight Dongyang's distinctive efforts to build Hengdian World Studios into a culture innovation center over the past few years.
Founded in 2007, New Classics Media attaches great importance to promoting traditional Chinese culture and showcasing mainstream Chinese values through film and television works. As early as 2012, it started expanding into the overseas film and television market. Over the past decade, it has distributed 50 different types of TV drama series, with over 2,000 hours of high-quality content, to the international market.
Established in 2012, Huanyu Film and Television has always taken excellent traditional Chinese culture as its creative source, strived to explore the contemporary value of excellent traditional culture and allowed the "Chinese style of film and television" to be felt by global audiences. It seeks to spread outstanding traditional Chinese culture to contemporary society and youth.
The two companies offer a glimpse into Dongyang's efforts to build the film and television brand "Made in Hengdian" in recent years by improving incentives for excellent works, guiding film and television enterprises to participate in the Belt and Road initiative, and establishing promotion and sales channels with internationally renowned film and television festivals, institutions, and enterprises such as Cannes to promote the "going global" of film and television works.
In 2022, 38 films produced by companies in the Hengdian film and television cultural industry cluster zone were released in overseas theaters, accounting for 46.43% of the total number of exported films in the country. Several TV dramas have also entered the markets of developed film and television areas and countries such as Europe, America, Japan, and South Korea.
