Jinhua achieved 288.19 billion yuan ($45.22 billion) in total retail sales of consumer goods in 2021, a year-on-year increase of 10.3 percent, 0.6 percentage points higher than the provincial average, according to data released by the Jinhua administration of commerce, local media reported on Jan 19.
People shop at a store. [Photo/jhnews.com.cn]
Jinhua offered 220 million yuan in consumer coupons for automobiles and home appliances in 2021, resulting in 5.77 billion yuan in consumption activity.
From January to October last year, the city achieved a total of 38.05 billion yuan in live broadcast e-commerce transactions, ranking second in the province after an increase of 166.5 percent, the highest growth rate in the province. Lanxi and Dongyang, two county-level cities in Jinhua, were designated as comprehensive demonstration counties for e-commerce in rural areas.
In addition, to boost the city's nighttime economy, 13 high-quality pedestrian streets are planned for construction in Jinhua, receiving an investment of over 50 million yuan.
Next, the city will make efforts to accelerate the participation of traditional commercial enterprises in e-commerce. It will continue to hold various consumption promotion activities and introduce effective trade support policies to help new enterprises grow stronger and existing enterprises develop rapidly.
