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Small home appliances are displayed at Manqi E-commerce. [Photo/Tide News]

Manqi E-commerce, based in Xiuzhou district, Jiaxing, Zhejiang province, is helping small home appliance products reach global markets through brand operations, e-commerce channels, and supply chain services.

The company focuses on brand distribution and self-owned brand development. Its domestic e-commerce sales revenue has exceeded 400 million yuan ($59.76 million) annually, with million-selling products including Supor health pots and Bear electric lunch boxes.

It is the largest distributor of Supor and Bear products, while also developing other brands such as Heapsion, Vinid, and BOBOT.

Beyond product sales, Manqi participates in the full process of brand operations, including product pricing, promotion, and logistics.

The company has also developed domestic e-commerce, instant retail, and cross-border e-commerce channels. Its overseas business covers platforms such as Amazon and Coupang, reaching markets including South Korea. It promotes its own brands overseas and provides overseas operation services for domestic brands.

Supported by Xiuzhou's manufacturing base and e-commerce ecosystem, Manqi works with local manufacturers, with factories handling production and the company managing sales, combining local manufacturing with online operations.