Fengxian launches Shanghai Summer campaign with integrated cultural and tourism events

Shanghai's Fengxian district launched its 2026 Shanghai Summer International Consumption Season on July 9, rolling out a series of cultural, tourism, sports, and shopping events to boost summer consumption and showcase the district's lifestyle offerings. 

The campaign runs from July to October and is themed "Shanghai Summer, Join the Family Fun," marking the opening of Fengxian's program for the 37th Shanghai Tourism Festival and the 19th Zhuanghang Summer Goat Cuisine Carnival.

A photo of Zhuanghang Summer Goat Music Festival. [Photo/WeChat ID: fengxian310226] 

Highlights include three flagship events: the FIM Motocross World Championship (MXGP), the Palace Museum's exhibition "Splendors in Flowing Light," and the annual Zhuanghang Summer Goat Cuisine Carnival. In addition, Fengxian has introduced online beauty product coupons in partnership with Douyin E-commerce and instant discounts through Alipay's newly launched popular shopping district program. 

District officials stated that the campaign aims to capitalize on these strengths and support Shanghai's ambition to establish itself as an international consumption hub. It fully executes the national strategy to enhance domestic demand and consumption, while also aligning with Shanghai's broader plan for increasing consumption. The campaign emphasizes enriching urban experiences and attracting both domestic and international visitors.