Foreign tourists favor Chinese brands on Shanghai's Huaihai Road

A "reverse daigou" trend is sweeping Shanghai's Huaihai Road, where foreign tourists are queuing up to shop for popular Chinese fashion brands.

Local labels Pane, Mason Prince and Songmont draw large numbers of overseas shoppers. Their stylish designs, cultural touches and competitive prices win wide popularity among international visitors. China's visa-free policies have also helped turn the iconic shopping street into a new hotspot for foreign travelers.

Store Info

Pane

Address: L1, TX Huaihai, No 523 Middle Huaihai Road

Hours: 10 am – 10 pm

Pane's popular Aria and Zephyr Training collections at TX Huaihai. [Photo/Huangpu district]

Mason Prince

Address: No 530 Middle Huaihai Road

Hours: 10 am – 10 pm

An interior view of Mason Prince on Middle Huaihai Road. [Photo/Huangpu district]

Songmont

Address: Nos 817-821 Middle Huaihai Road

Hours: 10 am – 10 pm

International customers shop at Songmont. [Photo/Huangpu district]