Coastal coffee carnival lit up Jinshan city beach

The 2026 Jinshan Coffee Culture Carnival was held on May 2 and May 4 at Jinshan City Beach in Shanghai, bringing together seaside coffee experiences, a nighttime fireworks show, and a themed coffee market, creating a relaxed coastal holiday atmosphere.

Three cups of coffee drinks at Jinshan Coffee Culture Carnival. [Photo/WeChat ID: jinshanrongmei]

Limited seasonal coffee drinks designed for the fireworks season. [Photo/WeChat ID: jinshanrongmei]

The event featured village cafes, creative coffee drinks, interactive activities, and fireworks displays. Participating cafes included Dao Huawan Rice Coffee, Sonew Nongjian Coffee, Self Coffee and Yangyu Farm, each offering limited seasonal drinks designed for the fireworks season.

Special beverages included rice-based coffee, lemon tonic Americano, fireworks sparkling latte, night breeze soda Americano, and sunset orange Americano. These limited-edition drinks were available only during the event period, adding seasonal flavor to the coastal experience.

Visitors also joined interactive games and shared their experiences on social media using the hashtag #JinshanCoffeeCultureCarnival. Some participants received small souvenirs through on-site activities at the venue.

In addition to the carnival, a series of supporting programs has been rolled out, including coffee consumption promotions with bank card discounts from May to June, coffee markets linked with local football leagues, youth visits to village cafes, and monthly exchange sessions for cafe owners.

Jinshan has also advanced its "one town, one cafe style" initiative, developing distinctive rural cafe spaces and releasing a cafe map covering participating venues, products, and locations, further integrating coffee culture with rural tourism development.