China-France beauty days kick off, forging a new path for the global beauty industry

The China-France Beauty Days event kicked off on March 16 in Shanghai's Jing'an district, aiming to boost cooperation and drive innovation between the Chinese and French beauty industries.

Organized by Business France in collaboration with Nova Beauty Tech and CROSSMODE Paris, the two-day event has brought together leading enterprises, industry experts and media representatives from both countries. The opening ceremony saw the participation of notable French officials, including Joan Valadou, French Consul General in Shanghai.

The French Beauty Lounge was officially unveiled at the China-France Beauty Days event in Shanghai's Jing'an district. [Photo/Shanghai Jing'an Media Center]

The event adopted a dual-track approach emphasizing industrial matchmaking alongside high-level dialogues. A significant highlight was the inauguration of the France Beauty Salon, establishing a permanent offline exchange platform for ongoing China-France beauty cooperation.

Business France also presented Nova Beauty Tech a certificate designating it as a strategic partner in the Beauty Sector, recognizing its key role in bilateral industrial cooperation.

Guests explore Nova Beauty Tech after the unveiling ceremony. [Photo/Shanghai Jing'an Media Center]

Participants had the opportunity to tour Nova Beauty Tech following the unveiling ceremony, where discussions centered on technology research, resource integration and market expansion strategies. A high-level roundtable titled "Beauty Beyond Borders" was held at the French Consul General's residence, where leading Chinese beauty enterprises explored pathways to globalization and new opportunities for cooperation.

Industry representatives attended the "Beauty Without Borders" roundtable at the French Consul General's residence in Shanghai. [Photo/Shanghai Jing'an Media Center]

The event continued on March 17 with a series of themed sharing sessions and closed-door meetings intended to translate strategic intentions into concrete projects.

By capitalizing on this new platform, both sides are now poised to enhance collaboration across the entire industrial chain, promote mutually beneficial development and inject fresh momentum into the global beauty industry.