Shanghai Film Park promotes film and tourism at Berlin Fair

Shanghai Film Park introduces its "China Travel with Chinese Films" initiative. [Photo/WeChat ID: sh_songjiang]

At ITB Berlin 2026, Shanghai Film Park presented its "China Travel with Chinese Films" initiative, showcasing a blend of Chinese cinema and tourism to an international audience.

The "China Travel with Chinese Films" promotional videos are on loop at the China exhibition area. [Photo/WeChat ID: sh_songjiang]

Promotional videos for major Spring Festival films like Scare Out, Pegasus 3, and Blades of the Guardians highlighted popular tourist destinations in China, including Sichuan, Xinjiang, and Shenzhen.

This approach combines film and travel by offering immersive experiences that connect cinematic storytelling with real-world locations across China's diverse regions.

Folk Adams, policy affairs head of German Tourism Association. [Photo/WeChat ID: sh_songjiang]

Folk Adams from the German Tourism Association noted the growing European interest in China's innovation, urban development, and youth culture, with films serving as a bridge to explore these areas.

Nicholas Swartz, international business development director at the fair. [Photo/WeChat ID: sh_songjiang]

Nicholas Swartz, international business development director at the fair, emphasized how films have helped introduce audiences to China's cultural heritage and natural beauty, including Sichuan's landscapes.

Sichuan, the story location of Ne Zha 2. [Photo/WeChat ID: sh_songjiang]

Shenzhen, filming location of Scare Out. [Photo/WeChat ID: sh_songjiang]

For the first time, Shanghai Film Park showcased its integrated film-and-tourism model, demonstrating how film locations can be transformed into exciting travel destinations for international visitors.