Cosmetics forum unveils new insights and initiatives at Beauty Nova Tech Hub
The "Brand Vision: Global Cosmetics Communication Influence Forum" and the global launch ceremony for a white paper on brand-building and communication strategies were held recently at the Beauty Nova Tech Hub in Shanghai's Jing'an district.
Beauty Nova Tech Hub in Jing'an district. [Photo/WeChat account: jaxwzx]
Nearly 100 representatives from top-tier universities, renowned beauty conglomerates, emerging domestic brands, authoritative media, and content platforms gathered for in-depth dialogues on brand construction, communication challenges, and future paradigms in the global beauty sector.
Beauty Nova Tech Hub in Jing'an district. [Photo/WeChat account: jaxwzx]
The forum witnessed the global release of a key white paper, the culmination of 12 months of research integrating academic insights, industry practices, and various scenario applications. It systematically compares brand strategies between China and the United States, providing a comprehensive reference for local brands.
The event also featured the introduction of a research project team into the Beauty Nova Tech Hub and unveiled a new project concerning brand-building and communication strategy.
The "Beauty Workshop·Youth Creativity Program" is launched to cultivate talent and connect global resources. [Photo/WeChat account: jaxwzx]
Professor Ben Lee introduced the derivative "Beauty Workshop·Youth Creativity Program", which aims to connect global academic resources, young creative talent, and industry needs to incubate forward-thinking solutions for Chinese brands' global expression while cultivating more future professionals.
The event elevated the profile of Beauty Nova Tech Hub as a pivotal hub connecting industry, academia, and government resources. It also strengthened the entire "industry-academia-research-application" chain, injecting fresh technological momentum and innovation into Jing'an's ambition to build a globally competitive beauty and health industry cluster.
Source: Official WeChat account of Shanghai Jing'an Media Center at "jaxwzx"
